The official statewide logo for the UC Master Gardener Program is the key building block of the program’s identity and the primary visual element that communicates who we are and what we do. The logo should never be color enhanced, outlined or altered in any way. All current logos and logo formats should be found and downloaded from the UC ANR branding toolkit, located under Program Logos and Templates.
Questions? Contact:
Melissa Womack
Assistant Director, Impact & Communication
mgwomack@ucanr.edu
(530) 750-1388
Standard Logo:
The simplified logo with no text is the standard version for use and should be used in smaller applications only, including on social media platforms. Please avoid using the versions of the standard logo labeled as "full text" or "short text," as they are no longer approved for use. This restriction is due to the fact that the font does not align with UC ANR branding and can be difficult to read in both print and online formats. Whenever possible, utilize the co-branded version of the UC Master Gardener Program and UC ANR Logo, as provided below.
| Yes - do USE. | No - do NOT use! | No - do NOT use! |
 |  |  |
| No Text | Full Text | Short Text |
UC Master Gardener and UC ANR Logo:
The standard "no text" UC Master Gardener Program logo, designed to be used in conjunction with either the horizontal or stacked UC ANR logo, is the preferred version for all marketing materials, PowerPoint presentations, flyers, and more. This co-branded version with UC Master Gardener and UC ANR harmonizes the visual identity across different platforms. See examples below:
Horizontal Logo:
Vertical Stacked Logo:
Secondary Logo
A secondary logo is any graphic, artwork, image, or stylized text that is used to identify a specific county-based UC Master Gardener Program. The use of secondary logos is not permitted for the UC Master Gardener Program under any circumstances. No new secondary logos may be created, produced or used after January 1, 2017. All previously used county-based UC Master Gardener Program logos must be completely phased out and no longer visible to the public.
Support Group or Affiliated Organization
Co-branding of two logos is only permitted for University support groups and affiliated organizations as defined by UC Policy.
Any activities directly linked to the UC Master Gardener Program and for which UC Master Gardener volunteers are receiving volunteer hours must be branded and include the official UC Master Gardener Program statewide logo. For these events and/or activities the UC Master Gardener Program logo must be placed in the predominant location on all marketing materials and must be of equal or greater size than the support group or affiliated organization logo.
Quick Tips:
Do:
- Allow for ‘safe space’ around the logo
- Make the logo an adequate size
- Make legibility a priority
- If space does not allow for legibility, use no text option
Don’t
- Place logo on busy patterns or textured backgrounds
- Customize the logo
- Create your own UC Master Gardener Program logo
- Publish the logo smaller than .50 inches (150 px at 300 dpi, 36 px at 72 dpi)