The California Avocado industry has a rich history of growing, innovating, changing, and reinventing itself as the needs of the marketplace have changed over time. A report from the Hass Avocado Board, produced by CIRAD – Centre Internationale for Research and Development in France
It has also adapted to the changing population, varying demographics, and the ever-shifting demands on land use in the agricultural space, and how to be the most efficient producers they can be. The current environment is no different, and the industry is once again in transition. The CIRAD team interacted with many stakeholders throughout the state, producers, marketers, handlers, and others important to the supply chain here in CA to find out where the industry is at today, and where it will be going. This report will give you a view into that legacy past, the profitable present, and will try and give you insights to help understand where these industry leaders might take the California avocado into the future – enjoy!
And this is what's happening right now to fruit entering the European Market. It's not CA fruit.
