San Diego Region

AgriTourism and Farm Gathering: 
An Introduction to Farm Business Planning Basics 

Date/Time:
Wednesday, March 5, 2025
Noon, 12:00 PM - 4:00 PM

Registration Fee: $20.00
Registration Deadline: Noon, Monday, 3/3/2025

In-Person Location:
San Diego County Farm Bureau/Farm Hub Conference Room
420 S Broadway, Escondido, CA 92025

Virtual Participants:
The Gathering will be offered virtually via Zoom.
The login details will be provided in the reminder email sent before the event.

Program:
For this Gathering, we will meet in-person (or virtually) for presentations, discussion and networking. This hybrid workshop will introduce producers to developing or revising a comprehensive business plan for their farm or ranch. Presentations from business planning experts including Joe Molina; Ag Plan | Center for Farm Financial Management; and others.

Join in if you are:
- contemplating adding an agritourism component to your farm operation,
- expanding current agritourism, direct marketing or other farm activities,
- want to explore more about agricultural business planning resources, platforms and tools, or
- engage with a growing regional agritourism network.

This event will then be followed by the Farm Business Planning Webinar Series, which will dive into specific business planning elements and an option to enroll in a 6-week Farm Business Planning Online Course. Details about these opportunites will be shared at this Gathering.

Download Announcement/Flyer